Rivian
The Silent Revolution
We make noise to be heard but sometimes the loudest statements are made without saying anything at all.
In the fight against climate change, electric vehicle automaker, Rivian, is doing the most proactive thing the car industry can do: staying quiet.
Activation
Silent Protest
To prove how powerful silence (in all senses of the word) can be, we’ll introduce a day that encourages all drivers to stay off the road. To advertise the day, Rivian will interrupt the blaring loudness of the Super Bowl with a deafening silent 30-second spot that encourages viewers to take part.
Activation
Pass in Silence
Those that take part in the #SilentProtest will be rewarded with a special express lane pass, demonstrating that you don’t have to make noise to move forward. 