Kampgrounds of America
We’ve Got More Stars
When people think of campgrounds, comfort doesn’t typically come to mind. But the so-called "amenities" at budget motels pale when stacked against the experience of camping out in nature.
Banner Ads
A Lil’ Dirty Competition
We’ll target those browsing run-of-the-mill motels on Expedia and Booking.com with banner ads.
Activation
1-800-KOA-HELP
We’ll pick up those stuck in motels in our decked-out camper van – all they’ve got to do is text the hotline number. To target these people directly, we’ll geofence motels near KOA locations and send an ad straight to their phone.
Merch
Turn On The Blacklight
KOA will sell blacklights at local gas stations near motels so that they can inspect their rooms before they get too comfortable.
Partnership/Social
The Rose Family Goes Camping
Nobody knows the horrors of motels better than the Rose family from the TV sitcom, Schitt’s Creek. We’ll invite the entire cast for a one-night stay at a KOA campground, where they’ll log their entire experience via social.
