Just Egg
Not Chicken, Still Egg?
Plant-based products label themselves as “not meat," "vegan," or "meatless." But if I look like an egg, act like an egg, and taste like an egg, then I am in fact an egg. Aren’t I?
OOH
Egg gone wild
Just Egg ventures into the wild to ask the big questions with these OOH placements. We’ll put lightboxes in places where people might already be contemplative, like subway platforms — the later it gets at night, the more thought-provoking the questions get. Then we’ll place mirror ads in art districts and near public art installations, forcing viewers to get introspective too.
OOH
Egg gone wild
Just Egg ventures into the wild to ask the big questions with these OOH placements. We’ll put lightboxes in places where people might already be contemplative, like subway platforms — the later it gets at night, the more thought-provoking the questions get. Then we’ll place mirror ads in art districts and near public art installations, forcing viewers to get introspective too.
Activation
The Museum of Modern Eggistentialism (MOME)
Since art is up to the interpreter, we’ll give people the chance to decide for themselves what Just Egg is.
Best Version
Social
Eggfirmations
Just Egg will put good energy out onto Tiktok, where we’ll post daily eggfirmations that channel the egg we wish to be.
My Reality
I Am Loved
Paid Search Ads
Eggistential Thoughts
Those going through an eggistential crisis of their own are targeted with paid search ads.
