Duraflame
Rekindle Your Love
Let’s face it, technology has killed romance. People text to talk, double-tap to flirt, and swipe to date.
But going digital doesn’t mean we can’t be romantic. Ultimate matchmaker, Duraflame, is bringing the 🔥 back into modern romance.
Social
Romance vs Tech
Duraflame’s going after modern dating and technology, so naturally, we’ll post all about it on social.
Partnership/Activation
The Ultimate Matchmaker
Duraflame will sponsor a Hinge prompt, giving away a special date night kit to those that use the prompt/respond to it.
Merch
D8 Night Kit
Those that engage with the Duraflame-sponsored Hinge prompt will receive a free D8 Night Kit. From s’mores over the fire to a candle that melts into massage oil, we’re bringing the heat back to modern romance.
What’s inside: Duraflame firelog, s’mores kit, blanket, massage oil candle, and an icebreaker card game you burn after playing.
Activation
Rekindle Your Love: The Dating Show
We’ll help 20 singles find ‘the one’ in our new reality dating show presented on Duraflame’s Youtube channel. Contestants upload their auditions to Tiktok for a chance to be on the show.
Student work made at Denver Ad SchoolIllustration: Matt StamatovArt Direction: Claire HentzenCopy: Lida Tozzi